It became obvious early on that Google's Project Loon and its acquisition of robotics and hardware companies eventually would lead it to build satellites that bring Internet connectivity to people … Read the whole story
Sony Computer Entertainment America (SCEA) will use YouTube to stream live their E3 press conference to gaming fans around the world -- the one … Read the whole story
Forensiq has built lead and conversion fraud technology that has helped it to expand overseas. The advertising company, which works to eliminate display fraud, … Read the whole story
MediaMath has closed another round of funding -- $73.5 million -- with plans to expand globally and support international offices in the EMEA, APAC … Read the whole story
Cord-cutting will pay off for mobile advertisers as more consumers use smartphones at home to search and discover information. In fact, smartphone use in … Read the whole story
Global ad management firm Sizmek is expected to announce an addition to its Peer39 data this week that will allow advertisers to use real-time … Read the whole story
New research from Forrester finds that only 46% of eBusiness executives surveyed have used a third-party service for measuring mobile activity. The pace of … Read the whole story
New platforms such as Wanelo, Houzz, Polyvore and Pinterest are giving us deeper insight into consumer behavior beyond intent that can be leveraged for … Read the whole story
The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based on consumers … Read the whole story
Consumer shopping behavior can no longer be viewed as either in-store or online. The smartest brands and retailers are looking at how mobile and … Read the whole story
Ad Age gives a new reason to worry about the two-speed Net neutrality plan, and John Oliver provides all the ammunition to conclude it's … Read the whole story