Google, Facebook, Yahoo, Microsoft, and other companies all have a mobile-first strategy, but determining the regions where brand marketers should initially invest in mobile campaigns may seem a bit more … Read the whole story
Pinterest has become more like a search engine with Wednesday's launch of Guided Search for desktops, and the company has also hired a couple … Read the whole story
In search engine optimization, there are a slew of black-hat tricks that may be used, intentionally or not, in order to boost rankings. In … Read the whole story
Google has acquired Skybox Imaging, which makes small-scale high-resolution imaging satellites. The $500 million acquisition, announced Tuesday, should provide Google with the technology to … Read the whole story
It starts sooner than we might have thought. The moment comes early when you realize that you can make your first serious purchase. In … Read the whole story
TV trade association TVB has hired veteran media executive Hadassa Gerber as its senior vice president/chief research officer. Since 2002, Gerber had been with … Read the whole story
Google appears ready to enter the proximity-awareness game with its own techniques for detecting place and other devices. But how much location activation is … Read the whole story
Libraries that digitize books in order to make them searchable don't infringe copyright, a federal appellate court ruled on Tuesday. The decision marks a … Read the whole story
Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. … Read the whole story
In a business known for its overwrought complexity, a programmatic marketplace provider has created a simple, easy-to-comprehend video explaining exactly how an ad impression … Read the whole story