Mention the Search Engine Marketing Professional Organization among friends and colleagues, and you won't have positive feedback. Some call it an obsolete dinosaur. Board members want to change that perception. … Read the whole story
Google has begun to roll out an improved sitelinks search box on its engine that gives searchers a direct link to content buried within … Read the whole story
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
Programmatic video ad platform TubeMogul on Friday announced it has been named a certified partner of Nielsen's mobile Online Campaign Ratings (OCR). Starcom MediaVest … Read the whole story
Now that college football is officially lighting up stadiums across the country, Guy Moore's two Tallahassee, Fla. shops near the Florida State University campus … Read the whole story
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
September's mobile phone bills are proving to be a shocker for those who idled away on holiday as Ice Bucket Challenge videos automatically ate … Read the whole story
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a … Read the whole story
According to the Inbound Marketing Survey by Ascend2 and our Research Partners, 90% of companies are now integrating social media, search engine optimization, content … Read the whole story
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campaign that marks the company's final step in rebranding. Voya is an abstract … Read the whole story
Those born after 2000 are the most digitally savvy people on the planet these days. They are taught from an early age about use … Read the whole story
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
The brand is introducing a new, integrated marketing campaign that uses some of its small business customers. The effort includes broadcast, print, radio and … Read the whole story
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
I confess an addiction. Perhaps you share it with me -- many people do. I am obsessed with the Internet. It's not just Facebook, … Read the whole story