Tracking and analyzing content marketing performance looks a lot like the trials and tribulations that marketers went through with earned media in Facebook and Twitter. Performance is tracked based on … Read the whole story
Political turmoil in Russia has not stopped U.S. and European companies from running paid-search advertisements in the country on Russia's most popular search engine, … Read the whole story
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
Twitter began testing on Monday the ability to make purchases from tweets, and has updated its terms of service and privacy policy to reflect … Read the whole story
Everyone in California has been focused on the water drought -- and we should, because it's real and potentially a long-term problem. But in … Read the whole story
Overall media time continues to grow -- not just among younger 18-34, but for other older consumer segments as well. Nielsen says that for … Read the whole story
Although auto marketers were among the first to embrace content and advertising on smartphone screens and the auto remains one of the top-spending mobile … Read the whole story
Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as … Read the whole story
Digital viewing is driving total viewing time up among all the age groups, says the newest quarterly report from Nielsen on cross-platform viewing. Altogether, … Read the whole story
The U.S. audience watching video on smartphones in the second quarter grew to 114.4 million, up 18% from 97 million in the year-earlier period. … Read the whole story
It's a challenging cat-and-mouse game for all brands, but it's especially daunting for brands that haven't built a nimble process and infrastructure prepared for … Read the whole story
Activision is predicting that "Destiny" will become its next billion-dollar franchise. The campaign to promote the game includes a live-action commercial by "Iron Man" … Read the whole story
Moms are a leading indicator of emerging mobile behaviors. Few segments are busier multitaskers on the move. But a deep dive into their mobile … Read the whole story
Twitter has dropped another hint that an algorithm might be applied to timelines, rather than ordering tweets by time alone. Users will likely be … Read the whole story
Recently Ethan Zuckerman wrote in The Atlantic that he had "come to believe that advertising is the original sin of the web." It's a … Read the whole story