Google could be close to investing in a project that would support Internet access from space via satellite. The $1 billion infusion would value Space Exploration Technologies Corp., better known … Read the whole story
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of … Read the whole story
As part of its emerging market strategy, Twitter has agreed to buy Bangalore-based mobile start-up ZipDial. Specializing in what is commonly referred to as … Read the whole story
Social is all the rage -- and constantly being predicted as seeing off dinosaur media such as television and radio. The trouble is that … Read the whole story
Some magazines seem to be immune to the overall downward trend in print circulation and advertising, and that's especially true for titles with origins … Read the whole story
Many mobile consumers in stores want on-demand communication, personalized promotions and don't trust salespeople. These tidbits are among a range of mobile insights from … Read the whole story
The latest News Feed tweak is intended to reduce the spread of posts that people have reported as "hoaxes." It adds an annotation to … Read the whole story
On the one hand, a lot of politicians know nothing about using social media and streaming video. On the other hand, President Obama seems … Read the whole story
Mobile attribution analytics company AppsFlyer on Tuesday announced it has raised $20 million in a Series B round of funding led by Fidelity Growth … Read the whole story
Yahoo's BrightRoll, a programmatic video ad platform, on Tuesday announced the launch of a new analytics hub called "BrightRoll insights." The dashboard will give … Read the whole story
Demand-side platform (DSP) MediaMath on Tuesday announced a partnership with Integral Ad Science, a media measurement firm. Read the whole story