Search marketers are asked to do many more tasks these days in addition to running paid-search campaigns or optimizing content and Web sites. In fact, content creation, social campaigns and … Read the whole story
Microsoft began rolling out Windows 10 software on Wednesday. The Web browser called Edge supports a new desktop search bar from Bing in the … Read the whole story
Getting positive return on investment from product listing ads has become more difficult because brands must face increased competition for ads, evolving provider requirements, … Read the whole story
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
Marketers want to find an attribution model that considers all of the channels they use to gain the highest return for advertising dollars spent. … Read the whole story
Mississippi Attorney General Jim Hood repeatedly attempted to "coerce Google into censoring third-party speech," the company argues in new court papers. Read the whole story
Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade … Read the whole story