Amazon has been running product ads it calls Amazon Text Ads in private beta, a new pay-per-click offering that enables advertisers to create and run text ads on Amazon.com. One … Read the whole story
Google recently made changes in the way it would serve mobile search listings and advertisements to increase revenue and make it more competitive for … Read the whole story
Google's recent decision to name its holding company Alphabet demonstrates the power of domain names. The reasoning gave BMW free Web marketing. Read the whole story
High-end watch manufacturer Multi-Time Machine is asking the 9th Circuit Court of Appeals to reject Amazon's request for a new hearing in a dispute … Read the whole story
Worldwide, mobile ad revenue swelled 64.8% -- from $19.3 billion in 2013 to $31.9 billion in 2014, per IAB. The robust growth is attributed … Read the whole story
Some wonder how real-time technology serving online advertising can seem so smart and sophisticated, yet the advertisements that target us appear so dumb and … Read the whole story
Which product image produces the best click-through rate for my Product Listing Ads? What attributes should I include in my Google Shopping campaign structure? … Read the whole story