Now that marketers have access to dynamic creative ads in HTML5, marketers -- especially those focusing on search -- buying display media should know my preferences on publisher sites from … Read the whole story
Yahoo and Rocket Fuel have separately developed methods to target consumers with advertisements based on millions, if not billions, of data points from a … Read the whole story
The group at IBM Watson released an app Wednesday that enables consumers to keep up with trends before buying gifts during the holidays, but … Read the whole story
The ability to "boost" a product to the top of search query results on a retailer's mobile site and app became possible this week … Read the whole story
Travel search company Hipmunk has built a virtual assistant for email powered by artificial intelligence (AI) that identifies travel dates and locations in emails … Read the whole story
IDG Communications recently partnered with Google to become one of the first publishers to offer 100% ad viewability, giving advertisers a powerful tool to … Read the whole story