Google will soon allow ads for games to stream in Android search results, enabling users to take them for a spin before choosing whether to download -- and sometimes buy … Read the whole story
Google has added a new section to its transparency report that provides data on the number of requests Google gets from companies that use … Read the whole story
Search is shaping up to play a big role in candidates' strategies this election season. Google has already taken some major steps to serve … Read the whole story
Google's mission to increase the accuracy of the search and display advertisements served to consumers on desktop, mobile and other Internet-connected devices led the … Read the whole story
Pitney Bowes has created a method to pull in data from each of its Internet-connected mail machines worldwide. The platform analyze the data in … Read the whole story
Marketers may be pledging allegiance to data-driven marketing, but still aren't sure how to make good on that pledge. According to a study from … Read the whole story
AUSTIN, TEXAS -- Biz Stone returned to the main stage here to give what is proving to be an annual update on his next … Read the whole story
Some 75% of marketers say they think location-based marketing is important for their business, but only 65% of them think it's accurate. Marketers plan … Read the whole story
Ad monetization has become an increasingly important part of the developer tool-set, but also an increasingly complicated one to manage. Read the whole story