Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business, citations and reviews, according … Read the whole story
Google strengthened its position in video and broadcast Thursday with the acquisition of Anvato, a platform for encoding, editing, publishing and distribution video across … Read the whole story
Microsoft Excel is one of the most common tools that marketers rely on for sorting and analyzing data, and although exporting and saving would … Read the whole story
The advertising industry is experiencing a shortage of talent -- experts versed in HTML5 coding -- since Apple, Google, Microsoft, Firefox and others announced … Read the whole story
Rio 2016 will be a digital marketer's dream as huge audiences sit at home second-screening after a month of watching football down at the … Read the whole story
Consumers are changing product design, perception and speed to market, not just advertising and marketing. It happens frequently at Hasbro. The company just kicked … Read the whole story
Quantcast studied search habits to determine the gender, age, income and ethnicity of general Pixar fans and, more specifically, people who were interested in … Read the whole story
Outbrain's Francois-Xavier Preaut shares his take on native advertising's development, along with the differences between native and content marketing. Read the whole story