Programmatic is not the shiny object in every campaign strategy. Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among … Read the whole story
Yahoo has announced search retargeting through its Gemini native ad inventory in the United States, allowing advertisers to reach potential customers without first having … Read the whole story
Those of us in the consumer packaged goods space know the power of the impulse purchase. When shoppers stand at the check-out counter the … Read the whole story
Heineken has an always-on search strategy, even when buying display ads. Not just the paid ad kind running on Google, Bing and Yahoo, but … Read the whole story
Mobile apps have been holding their own in the world of shopping, but consumers are doing a lot more than that with apps. More … Read the whole story
At a time when the field of conversational marketing is heating up on Madison Avenue, Google officially launched its latest entry into the field: … Read the whole story
We have become accustomed to it in digital display, but aren't email inboxes a step too far for dumb retargetting? Read the whole story
Shopping online has given people more control -- and they like it. Some 66% prefer "a self-directed shopping journey." "Retailers' ability to influence that … Read the whole story
Mode Media suddenly shut down last week without Germany's Hubert Burda Media actually explaining what happened. It's starting to look like programmatic is killing … Read the whole story
While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent … Read the whole story