Google released the Penguin 4.0 update in September after promising that no others would follow. This update, probably one of Google's most important final updates, weights links to sites in … Read the whole story
Kia Motors America is betting big on conversational search to create a better consumer experience. The company recently launched click to text, which uses … Read the whole story
A group representing the newspaper industry apparently wants to resurrect an old battle with Google News and other online news aggregators. Read the whole story
Ezoic has launched a free, publicly available digital ad revenue index that displays historical and real-time display ad earnings from online publishers worldwide. Read the whole story
What if you knew the concerns that were uppermost in your customer's mind, right now? Or, which of the folks in your Eloqua database … Read the whole story
The two Republicans on the Federal Communications Commission say they aim to overturn the net neutrality rules after President-elect Donald Trump takes office. Read the whole story
The relationship between consumers and advertising is changing. Advertising has fueled the explosive growth of the Internet and mobile media, bringing access to valuable … Read the whole story
Ahead of what is typically a post-holiday spike in downloads, Facebook is inviting app marketers to use dynamic ads to drive installs. The social … Read the whole story
I'm a Gen X mom who missed being a Millennial by about a year. I identify as an Xer and share many of the … Read the whole story
As the bot and non-human Web traffic issue continues to spiral, a new survey finds that 80% of publishers don't have insight into how … Read the whole story
For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the … Read the whole story
First, let's define "work" in the context of old-media publishers and how buyers agreed to define it. Pre-new media, the definition of a "publisher … Read the whole story