The connection between search and display has become more apparent in the final quarter of 2016, as companies pull in prospecting and programmatic tactics. Read the whole story
A report released Thursday suggests that this year marketers can expect to see an uptick in mobile search share resulting in higher mobile spend, … Read the whole story
The FCC's tough broadband privacy rules are "counterproductive to actual consumer privacy protections," Americans for Tax Reform, TechFreedom and other organizations tell lawmakers. Read the whole story
ABC has been working closely with Google to develop a cross-channel campaign that promotes the return of its Thursday night "TGIT" (Thank God It's … Read the whole story
Twitter users can say "goodbye" to their Moments tab. In its place, the social giant is slowly rolling out Explore -- a new tab … Read the whole story
Advertising clients of Magna, which develops intelligence, investment and innovation strategies, will get advanced advertising capabilities on Roku -- targeting, programmatic workflows, interactivity and … Read the whole story
Long before the technology was even conceived, there used to be jokes about robots taking over the world. That might still be down the … Read the whole story
AdTheorent announced on Thursday a partnership with Commerce Signals, with the aim of enhancing the optimization and measurement of digital media campaigns based on … Read the whole story
There are no fewer than 1,500 posts circulating online around the best marketing campaigns to create to capture your share of the Super Bowl … Read the whole story
MailChimp announced a feature on Thursday that enables users to create and track Facebook Ad campaigns from within the MailChimp interface. The new feature … Read the whole story
Random App of the week: Yahoo Newsroom made updates to its app to allow users to tailor content delivered to them. Begin by tapping … Read the whole story