Google Analytics helped Yoobi marketers discover the shift in the back-to-school season buying trend. Yoobi attributes the uptick to brand awareness, resulting in 40% more searches for Yoobi products on … Read the whole story
There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content … Read the whole story
One of the hackers who broke into Yahoo's servers used information that he obtained to orchestrate frauds involving spam and malware, the DOJ alleges. Read the whole story
The move furthers the advertising software company's business model of creating self-service tools that give marketers insight into pricing. The new platform also provides … Read the whole story
Search engine optimization company e-ventures will ask an appellate court to restore a lawsuit challenging the removal of its sites from Google's search results. Read the whole story
The Internet Association wants the FCC to revisit rules that require broadband providers to obtain subscribers' consent before drawing on browsing history for targeted … Read the whole story
76% of Business to Business (B2B) marketers rank the top most significant objective for 2017 as B2B lead generation. Read the whole story
Ad-tech firm OpenX launched Ad Footprint, a tool that it said can help publishers optimize their desktop and mobile Web pages. Ad Footprint, a … Read the whole story