The shift to digital drove Austin Feld, director of user acquisition at Hooked on Phonics, to work with Lucktastic, a free app and entertainment site that hosts a high rate … Read the whole story
YouTube's technology can see when disturbing content gets posted, and the algorithms can shut it down -- or rather "de-rank it," a process that … Read the whole story
Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return … Read the whole story
The Senate on Thursday voted to revoke sweeping broadband privacy rules passed last year by the Federal Communications Commission. Read the whole story
The DMA and other industry groups are celebrating today's Senate vote to revoke broadband privacy rules that could restrict carriers' ability to engage in … Read the whole story
Google will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer. Read the whole story
Google's woes continue to mount as AT&T and Verizon join a growing list of marketers suspending advertising with the company over concerns about extremist … Read the whole story
Blame Google or not, but Android has long lagged behind Apple when it comes to mobile malware protection. Pointing to fresh internal findings, however, … Read the whole story
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C … Read the whole story