Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid … Read the whole story
Radio continues to go through a transformation that will put the medium back in vogue. A move toward streaming radio on smartphones will likely … Read the whole story
Amazon Prime Day demonstrated that voice commerce will become common place if the marketplace gets its way. The Echo Dot and the Amazon Echo … Read the whole story
YouTube's new ad policies, aimed at making the service safe for brands, resulted in a massive revenue drop for the popular video channel Zombie … Read the whole story
AI-powered personal assistant apps are spreading in certain parts of the market while others take a downward turn. While Apple's Siri is still the … Read the whole story
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story