Search & Performance Insider
While Macquarie analyst Ben Schachter described the numbers as "remarkable," Aegis Capital managing director and internet media analyst Victor Anthony told CNBC that YouTube would have a value of at … Read the whole story
The drive to dominate search results has sparked a bidding war, driving up the cost per click. CPCs rose 36% year-on-year in Q2 2017 … Read the whole story
Similar to the way that blockchain can track and identify ads that run on specific publisher sites through programmatic channels, NYU professor Damon McCoy … Read the whole story
Marketing intelligence firm Datorama announced on Tuesday the launch of Datorama SmartLenses, a one-click dashboard where marketers can access their preferred data sources and … Read the whole story
"Equustek cannot show that it has no alternatives available other than enjoining Google's search results outside of Canada," Google writes in new court papers. Read the whole story
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Almost half of people who don't intend to buy an Echo or a Home cite privacy concerns, so marketers need to step gingerly in … Read the whole story
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A global YouTube boycott actually saw revenue go up, and a massive EU fine merely dented one quarter's profits. Read the whole story
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Email comes out on top once again, this time in a survey on retail and user-generated content. Read the whole story
