The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive. Read the whole story
A series of emails from Google employees discussed ways they could alter the company's search algorithms to serve information in query results on how … Read the whole story
Mesothelioma-related keywords account for 67 of the top 100 most expensive terms in the past three years. Rehab and substance-abuse keywords also are becoming … Read the whole story
As part of a larger effort to outsmart Google and Apple's smart devices, Amazon is offering developers a new design language to build multimedia … Read the whole story
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, Read the whole story
Adobe confirmed it has agreed to acquire Marketo for $4.75 billion -- the largest acquisition for the company. Two years ago, Vista Equity Partners … Read the whole story
New devices fall into one of three categories: new or tuned-up Echo devices, companion devices and smart-home devices. Read the whole story
The campaign drove nearly 526,000 unique engagements and more than 1,200 unique requests for information from SMS. Read the whole story