Adthena developers are building out a search platform for advertisers to attract consumers through the Amazon marketplace alongside technology already supporting Google and Bing. Read the whole story
Amazon is opening a new brick-and-mortar store in New York that features goods curated in part by the online shopping habits of local customers. Read the whole story
It's estimated the campaign likely earned $163 million in free word-of-mouth marketing. Read the whole story
The Y&R-VML merger was reportedly in the works under Martin Sorrell. Read the whole story
The Internet service provider Charter told lawmakers today that companies should obtain consumers' explicit consent before using their data. Read the whole story