Kenshoo engineers began building a new suite of apps around measurement and media-mix modeling solutions about a year ago. The entire suite will make the data collected by Kenshoo accessible … Read the whole story
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released … Read the whole story
Dove invested in the #ShowUs image bank without profit to give the industry access to more inclusive, real images of women and smash stereotypes. … Read the whole story
The variety of new features range from the ability to upload photos to earning a badge that designates a business is a "Local Favorite" … Read the whole story
Founded in partnership with Fast-Up Partners (FUP), the group was created following research examining the way consumers use voice-enabled assistants to guide their purchase … Read the whole story
The Supreme Court ruled on Monday that private company Manhattan Neighborhood Network, which operates a cable channel in New York, isn't bound by the … Read the whole story
One benefit of the alliance is the pooling of resources among the outlets' small ad sales teams, which allows publishers to focus on editorial … Read the whole story
CANNES, FRANCE--There's been ample discussion already this week at Cannes around how creativity is converging with modern technologies like chatbots, growing the opportunity for … Read the whole story
A study by Cardinal Path shows that an analytics duopoly exists -- nobody else even comes close. Read the whole story
The WFA has shown that the majority of us are happy to take brand suggestions from Alexa. Read the whole story
Despite a complete absence of proof, conservatives on Capitol Hill have spent more than a year railing at tech companies over their alleged suppression … Read the whole story