It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics firm. Read the whole story
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's … Read the whole story
In-game advertising got a lift Monday with the partnership of Anzu.io and MRC-accredited fraud-prevention solution Forensiq. Anzu makes advertising accessible by integrating immersive ads … Read the whole story
Being around in the early days of the internet was luck, says OpenX CEO John Gentry -- but also an opportunity "to be part … Read the whole story
Talks are in the early stages, but they may help publishers create another source of revenue as they cope with declining ad sales. Read the whole story
The company is backed with $15 million in Series A funding and plans to double its staff this year. Read the whole story