Rik van der Kooi, Microsoft Advertising corporate vice president, said brands must adapt to consumer behavior and that searches on desktops are on the rise, confirming data that Microsoft Advertising … Read the whole story
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
The deal makes Moat an independent third-party verification partner for more than 20,000 companies to reach about 1.4 billion people monthly across Taboola's network. … Read the whole story
Advertisers of all sizes are generally pretty satisfied with their research and analytics teams, as well as their consumer research and insights groups, but … Read the whole story
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. Read the whole story
Call it the calm before the advertising cuts storm, but the most recent data on the U.S. advertising marketplace shows it holding steady through … Read the whole story
Yet as mobile usage surges, email is down 18% and web browsing is down 5%, according to App Annie study. Read the whole story