In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, and … Read the whole story
The tools help retailers avoid the complexity of a custom search experience that requires consumers to navigate their site when searching for information or … Read the whole story
Google made several announcements on Thursday intended to transform the way people search and the way brands interact with consumers. Read the whole story
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely … Read the whole story
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV … Read the whole story
Among the agency execs Borrell surveyed, 57% said budgets for OTT and CTV ad buys came from broadcast TV and 42% cited cable tv, … Read the whole story
Slightly more than half of ad execs say they have modified their normal advertising and media-buying plans this fall due to the presence of … Read the whole story
MediaPost is seeking nominations for its annual Agency of the Year awards. If you'd like to nominate an agency and/or individual in the following … Read the whole story
But more shoppers are planning to buy online than in brick-and-mortar locations, InMoment reports. Read the whole story
Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM business in the Americas. Margaret … Read the whole story
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon. Read the whole story