The news feed connects behavior as consumers jump from one device to another. Read the whole story
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to … Read the whole story
The U.S. is not prepared to defend or compete in the area of AI. That's the message today from a group of tech leaders … Read the whole story
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted … Read the whole story
Marketers need a solution-first (not tech-first) mindset, with an emphasis on delivering value for all stakeholders across the value chain. Read the whole story
The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling … Read the whole story
It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive … Read the whole story
Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on … Read the whole story