Is there any opportunity for brands in a subscription-based search engine? The answer is pretty clear -- only if there is a sponsorship offering. Read the whole story
A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 to run "abortion reversal" ads since Jan. … Read the whole story
Several U.S. senators today demanded to know why Google decided to pull "abortion reversal" pill ads while continuing to allow ads for mifepristone, known … Read the whole story
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-language processing and automated classification of titles, … Read the whole story
"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. Read the whole story
YouTube is "slightly larger and growing faster" than Netflix, says YouTube's chief business officer. Read the whole story
A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a … Read the whole story
A number of TV station groups have formed these ad sales platforms for their owned linear TV stations and websites as well as third-party … Read the whole story
Apple TV+ is spending to promote its service, but to stay competitive, it must significantly ramp up the content side of the business. Read the whole story
The series will explore implicit meanings behind what consumers talk about. That exploration is designed to shed light on how meaning shapes our experience … Read the whole story
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. Read the whole story