The visual web indexed by Google, Bing and other search engines is well known to all, but an unregulated web has led to illicit activities that many people do not … Read the whole story
Nearly 45% of consumers do their mobile shopping in bed, according to survey data released Monday. About 27.6% said they shop from their mobile … Read the whole story
Malik Ducard spent a decade at YouTube, most recently spearheading the creation of content development funds, and helped to lead Google's and YouTube's response … Read the whole story
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted … Read the whole story
There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - … Read the whole story
A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. Read the whole story
"The Supreme Court declared the internet is our 'modern public square,' and Google is the square's esseential communications network," lawyers for J.D. Vance and … Read the whole story
This year's event includes Asia for the first time. Yahoo Finance is also putting added focus on Gen Z and female audiences. Read the whole story
The move comes as smart contracts grow in popularity. NFTs will also come into play. Read the whole story
Facebook employees said that in an internal presentation this spring, the platform admitted their system for detecting double accounts tends to undercount them, as … Read the whole story
The Statista survey for Magnite also finds CTV viewers to mirror U.S. population demographics, versus traditional TV viewers skewing to 55-plus, white demographics. Read the whole story
Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide said they’re happy … Read the whole story
Intent data also showed "content marketing" to be the topic most consumed by agencies this week. Read the whole story
One of the favorite sports of ad economy watchers is trying to understand its relationship with the general economy. But there is new, mounting … Read the whole story
Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference. Read the whole story