TikTok took the title of the most popular website in 2021 -- surpassing only Google, according to data released Wednesday. Read the whole story
Rob Wilk, head of the Strategic Sales team, will take on the leadership role at Microsoft Advertising. Wilk has more than 25 years of … Read the whole story
When Microsoft announced it would acquire Xandr, the companies gave little insight into how the tech would integrate into Microsoft Advertising and who would … Read the whole story
SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online … Read the whole story
Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement … Read the whole story
Users of both can deliver digital experiences across audiences, the firm says. Read the whole story
The purchase will facilitate individualized customer engagement across channels, Mastercard says. Read the whole story
I remember when I could pick up the phone and call everyone who was buying digital media to organize a happy hour... Read the whole story