It's a "commitment to staying one step ahead and constantly innovating, reimagining and transforming for its people, tech, and product," says one. Read the whole story
It's called CitrusAd, powered by Epsilon and the company says it is the industry's first unified on-site and off-site retail media platform. Read the whole story
The tools and information consumers seek most are lacking for 67% of consumers, the study found -- and AR fulfills these unmet needs with … Read the whole story
The certification comes as Magnite looks to make measurement easier for its CTV ad inventory and to provide "more transparent programmatic transactions between buyers … Read the whole story
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion lower than the amount estimated in an earlier report. Read the whole story
May's 1.3% expansion is the fifth consecutive monthly deceleration, and it likely reflects tough comps with May 2021, which boomeranged 53.6% over May 2020 … Read the whole story
As retail media networks diversity their ad formats, media dollars will continue to shift away from onsite display ads, Forrester Research predicted. Read the whole story
Will Bordelon will serve as CEO Insights Americas for the market research giant, now owned by Bain and WPP. Read the whole story
A toast to ad events held locally -- where the real impact of advertising is felt, and where so much of the very best … Read the whole story
Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story