Many of this year's World Cup soccer games will take place during work hours, when consumers are on their PCs or desktop computers, giving advertisers the chance to gain the … Read the whole story
Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first … Read the whole story
Apple's focus on the latest release of its Watch and related apps highlights fitness, health, and well being, proving that services and subscriptions can … Read the whole story
"The potential as a search engine is huge, and mostly unrecognized, except perhaps by Google, which has licensed Twitter content," Colin Sebastian, senior research … Read the whole story
According to the NAD, it's a case involving "unusual circumstances" because J&J won the first round of its challenge, but lost the second. Read the whole story
Creator monetization company BBTV has acquired the assets of Outloud Media, a creator economy business focused on distributing and monetizing creator content across multiple … Read the whole story
Lower-than-expected results, especially in Amazon's computing division, gave investors a pre-Halloween scare. Read the whole story
Also, even mobile marketers think that CTV advertising spend will eventually surpass mobile advertising. Read the whole story
Almost all marketers say account-based marketing is important, and most feel their ABM programs are successful, Foundry reports. Read the whole story