Super Coffee CEO Jimmy DeCicco wanted to turn the company into a $100 million ecommerce business. "In January, we would spend to fill the funnel," he said, referring to the … Read the whole story
The EU plans to proceed with an antitrust investigation into Meta based on the way it links its social network to its classified ads … Read the whole story
Google is collaborating with the advertising industry to transition to new private ad technologies that eliminate support for third-party cookies in Chrome during the … Read the whole story
"With budgets becoming tighter based on inflation, marketers need to focus on channels that will bring in a return on investment through existing customers, … Read the whole story
An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones. Read the whole story
Following years of good DE&I intentions, big pharma brand Sanofi is rigorously auditing its media buys to understand its compliance, as well impact on … Read the whole story
Podcasts now dominate time spent for ALL audio, even surpassing the reach of AM/FM audio. Read the whole story
Just 13% of consumers now think D2C brands have a trendy aesthetic -- a 50% drop in just two years. Read the whole story
Google had already provided client-side encryption to users of Google Drive and other products. Read the whole story