Do humans really trust AI -- specifically generative AI technology? Not so much. Trust is pretty low across every consumer group participating in a DISQO survey. Read the whole story
Microsoft will automatically adjust campaign bids in real-time to increase the chances of a conversion. As of April 24, 2023, manual bidding will no … Read the whole story
WaveOne, founded in 2016 by Lubomir Bourdev and Oren Ripple, has been acquired by Apple. The startup was developing artificial intelligence algorithms for video … Read the whole story
Magna anticipates all media ad revenues to increase by 3.4% in 2023 compared with 3.7% in previous forecasts as the market grows to a … Read the whole story
"The agreement with SalesIntel lets us take the job title data, identify the household and open the media mix for B2B advertisers," says Mike … Read the whole story
Many Gen Zers are turning to video and image apps, TikTok and Instagram to discover more about their favorite brands. Read the whole story
Dependence on social media is highest among Gen Z, and lowest among older demographics. Read the whole story
Tool will help independent news organizations find out what is working in publishing business and how to apply it. Read the whole story
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next? Read the whole story
Consumers make an average of 10,500 brand choices each day. New research from Brand Keys tracks how decisions are shaped by changing customer expectations. Read the whole story
The partnership will provide a product catalog, enhanced formats, activation and optimization solutions for ecommerce and retail advertisers, building on existing Snap Dynamic Ads … Read the whole story
Streaming continues to be a business development marked by "volatility" with more cancellations as well as more additions, according to Antenna. Read the whole story
Checking out brands that benefited from the pandemic --- like Crocs, where sales are up about 200% since 2019. Read the whole story