Google Search generative AI takes a bit of getting used to, but the experience generates more complete and faster results. The influence on SEO will be stunning. Read the whole story
Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand … Read the whole story
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertisers on the platform. Read the whole story
Google plans to give advertisers more information on the ads they serve in Search and YouTube. Read the whole story
The potential and power of creativity is part of being human, at least for ad and media execs. The industry take on this concept, … Read the whole story
Two-thirds increased their influencer budgets, and 76% shifted funds from other channels, finds CreatorIQ poll. Read the whole story
Consumers are tired of advertisements, and a study found that 96% don't trust ads. However, UGC is often not initially received as an ad … Read the whole story
Media, vendors, others say they will collaborate to tackle technology frameworks and standards and marketing strategy to help accelerate addressability across all TV environments. Read the whole story
The template was created to map the money streams on the media agency side, and now adds language addressing issues of artificial intelligence and … Read the whole story
Go figure - gender equity is not just good politics and good business, but good for your sinuses, as well. According to the Claritin … Read the whole story
Brands are deploying AI to enhance customer interactions, Outreach reports. Read the whole story
While AI can be a powerful tool, marketers must be mindful that the quality of data inputs greatly affects artificial intelligence's results. Read the whole story
CTV's share in this vertical has grown 100% since 2019, as mobile and desktop shares have continued to decline. Read the whole story