Thursday, May 21, 2015
  • Clarabridge Buys Engagor, Enhances Engagement, Data Skills

    Adding a social layer to its customer experience management suite, Clarabridge has acquired Engagor -- a Belgian-based provider of real-time social customer service and engagement services. Its capabilities will be added to Clarabridge's existing ability to collect, analyze, and activate customer feedback data across channels. ...Read the whole story

  • Digital Engagement Index

    KFC secured a spot on the leaderboard with the resurrection of Colonel Sanders. A recent YouTube video announcing the return of Colonel Sanders resulted in a 1,757% increase in digital engagement. ...Read the whole story

  • Nick Cannon, Jimmy Fallon Help Snapple Promote @LOVESNAPPLE social campaign

    To help drive sales during its peak summer season, the brand is employing celebrities and social media - including a Tumblr hub - to encourage the whole country to use #LOVESNAPPLE to share why they love the brand. ...Read the whole story

  • SMG Teams With Storyful On Social Content Development

    Storyful's global team of technologists and journalists monitor the social web and provide services csuch as brand intelligence, thematic insights and licensed user-generated content. SMG's LiquidThread and its sibling content groups Relevant 24, MRY, and Big Fuel will integrate these services and make its content available to its clients. ...Read the whole story

Around The Net

  • QuizUp Getting More SocialThe Verge

    QuizUp -- a trivia app that lets users compete with complete strangers -- is introducing some social networking features. “It's also laying the groundwork to expand beyond trivia into other games,” The Verge reports. “But for starters, it's debuting profile pages, the ability to follow other users and topic pages around quiz genres that feel more like tiny Reddit communities than something associated with casual gaming.”  ...Read the whole story

  • Troll Uses Promoted Tweets To Harass Transgender UsersThe Guardian

    In a significant setback to its anti-bullying efforts, Twitter let a troll use promoted tweets to insert abuse targeting transgender people into their feeds. “The troll account, pretending to be that of Australian activist and feminist campaigner Caitlin Roper, posted abuse and graphic images and promoted a tweet using Twitter’s paid-for native advertising service which called for trans people to kill themselves,” The Guardian reports.  ...Read the whole story

The Moment Has Arrived For 'In-The-Moment' Video

The moment has arrived for "in-the-moment" video. For the most part, the videos that break out to go viral or become memes are typically spontaneous snapshots of everyday life shot by regular people looking to share ...More