Monday, April 20, 2015
  • Twitter Tweaks Messaging Service To Compete With Facebook

    Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt in to receive DMs from anyone, regardless of who follows whom. Twitter is trying to position itself as a messaging service on par with Facebook Messenger and WhatsApp. ...Read the whole story

  • Nielsen: Microsoft TV Campaigns Expand Social Presence

    How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how a recent Microsoft TV campaign significantly increased the brand's social presence. Social TV activity -- as opposed to TV viewership -- is the key in driving earned media. ...Read the whole story

  • Jeep Taps X Ambassadors For New Chapter Of The Campaign For 2015 Renegade

    Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the music focus with a new marketing campaign featuring a song called "Renegades" by Brooklyn-based band X Ambassadors. The effort includes print, radio, experiential, social, long-form video, and other digital elements. ...Read the whole story

  • To Reach Gen Y, Big-Name Brands Tap Sharing Economy

    PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in revenues now, with the potential to increase to $335 billion by 2025. ...Read the whole story

  • Digital Engagement Index

    The promotion of HBO's new standalone streaming service, HBO Now, allowed the brand to sustain a high level of digital engagement over the weekend. The service was officially launched April 7. ...Read the whole story

  • Pure Leaf Iced Tea Debuts First TV Spot

    The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by showing the journey of a tea leaf from the field to a bottle of Pure Leaf being enjoyed by a consumer. ...Read the whole story

  • BIZ DEV: Blue Bear Creative To Accelerate Smashburger's Social Media Presence

    The Smashburger Restaurant Chain has added Millennial-focused digital marketing agency Blue Bear Creative to its agency roster, the companies have confirmed. Blue Bear Creative will help Smashburger accelerate engagement with Generation Y through creative social media campaigns tailored to the specific platforms where Millennials focus much of their attention such as Snapchat, Instagram and YouTube. “We’re thrilled to have Blue Bear Creative on board and feel confident that this partnership will enable us to accelerate our social media presence with fresh, engaging content,” said Christine Ferris, PR & Marketing Manager at Smashburger. The restaurant chain currently operates in 34 states and ... ...Read the whole story

  • Plum Organics' First National Campaign Seeks To Catalyze 'Unfiltered' Sharing Among Parents

    The "Parenting Unfiltered" campaign is designed to acknowledge and celebrate the reality that "parenting is complicated, messy and anything but perfect," says Plum Organics co-founder and CEO Neil Grimmer. ...Read the whole story

Agency Behind ANZAC Woolworth's Campaign Deactivates Twitter Account Then Reverses Decision

ANZAC Day occurs on April 25 and is a national day of remembrance for both Australian and New Zealand commemorating those who served in wars together from both countries. ...More