Monday, December 5, 2016
  • Digital Engagement Index

    Domino's TV and YouTube commercial, "34 Million Ways", gained 4.8 million views within 6 days, providing a 709% increase in its digital engagements. ...Read the whole story

  • Native Ad Plans Shift From Publishers To Social, Facebook Dominates By Wide Margin

    Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on using the method on social media outlets vs. conventional content publishers. That's the top-line finding of a new survey of advertisers and agency executives being released today by Advertiser Perceptions Inc., which suggests native advertising is reaching an inflection point that will soon be dominated primarily by social media. ...Read the whole story

  • Snaplytics Launches Snapchat Competitive Analysis Tool

    As Snapchat continues its ascent and becomes increasingly significant to brands, Snaplytics, a software as a service company (SaaS) on Monday debuted an insights tool that offers competitor analysis so brands can research and assess what their rivals are doing on the platform. ...Read the whole story

    Around The Net

    • BuzzFeed's UK Editorial Staff Request Union RecognitionThe Guardian

      Staff working for BuzzFeed in London have requested recognition for the National Union of Journalists (NUJ). According to a report on the BuzzFeed site, the majority of editorial staff (in a total workforce of about 80) have signed union cards. On November 25th, the NUJ sent a letter to BuzzFeed UK's Editor in Chief, Janine Gibson, requesting union recognition for collective bargaining purposes. ...Read the whole story

    • 'BS Detector' Sniffs Out False NewsBBC

      As pressure mounts on firms such as Google, Facebook and Twitter to do more to tackle fake news, some are taking things into their own hands. Technologist Daniel Sieradski has developed a plug-in -- known as BS Detector -- that flags up "questionable" Web sites on Facebook and Twitter. ...Read the whole story

    Harness Social And Online To Influence Mom's In-Store Purchases

    There's no question the path to purchase is nonlinear, especially for moms. Moms seamlessly zigzag through various channels and media all the way to the checkout line. For many years, in-store shopper marketing was limited to ...More