Tuesday, May 24, 2016
  • Twitter Adds Value To Tweets

    Twitter is going to stop counting photos and links within its 140-character limit, the social giant said Tuesday. The move is part of broader effort to squeeze more value into every tweet. ...Read the whole story

  • Digital Engagement Index

    As McDonald's climbed to the top of the rankings, Wal-Mart also managed to secure a place on the leaderboard with a 179% increase in engagement. A surge in YouTube engagement was supported by a series of 'Walmart Fresh' videos. ...Read the whole story

  • Naja Touts #NudeForAll Lingerie

    Developed with agency Badger & Winters, a campaign to promote the new line of lingerie features 10 "real" women whose success stories are positioned to represent the brand and its community of smart, courageous, and sexy women. They include a software engineer, a ballerina, a Harvard business school student, and actress Gina Rodriguez. ...Read the whole story

  • Facebook Lets Publishers Stream Live Video

    Facebook needs people to share more personal posts, and it is betting on live video and continued app diversification to do so. At the moment, however, the social giant is not allowing these streams to be saved for later viewing. ...Read the whole story

  • Groupon Opts To 'Own The Experience'

    "This campaign highlights both the breadth of things available on Groupon and the sheer joy of owning the experience," says Jon Wild, Groupon's vice president of North America marketing. ...Read the whole story

  • We Are Social Plans Google's 'Escape'

    The social agency has created an online game, called Premiere Piece that taps into the current trend of adventure games in the physical world where players solve puzzles to break free from a locked room within an allotted time. ...Read the whole story

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