Wednesday, August 27, 2014
  • McDonald's Loves To See You Tailgating

    "We're a food company, and we know we're not traditional tailgating fare," John Lewicki, senior director of global sports marketing at McDonald's, tells "Marketing Daily." "But we wanted to take that idea of tailgating [and do it] McDonald's-style." ...Read the whole story

  • Coca-Cola Launches 'Lyric' Bottles In China

    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users to express their feelings with sayings like: "When I think of you, I'm happy" and "Baby, I'm sorry." Users can scan a QR code on each bottle to unlock a 10-second animated musical clip that can be shared with friends via social media outlets. Isobar, the agency behind the campaign, ... ...Read the whole story

  • For Ck one, Snapchat, Tumblr Key To Gen Y Hearts

    The Ck one brand, celebrating its 20th anniversary this year, already has a strong millennial following, which relies heavily on social channels, as well as such celebs as Korean pop star Taeyang, singer/songwriter Dev Hynes, and such models as Edie Campbell and Lucky Blue. ...Read the whole story

  • Snapchat Adds Substantial Funding, Developing Snapchat Discovery

    Snapchat is said to be rounding up more capital at a valuation of $10 billion, but Alibaba Group Holding appears to be out of the mix. In its place, Kleiner Perkins is reportedly placing a big bet on Snapchat. The highly visible venture capital firm has already committed upwards of $20 million to the messaging service, per reports. ...Read the whole story

  • Facebook Adds Targeting Based On Connection Speed

    Facebook is expanding mobile targeting further by allowing marketers to tailor ads based on the speed of a user's network connection -- 2G, 3G or 4G. The new feature is aimed especially at high-growth countries, like India, where people mainly access the Internet through mobile devices. ...Read the whole story

  • Coke Zero Begins Football Countdown

    "There's joy in the preparation for game day, and Coke Zero provides fans the uplift they need to support their team throughout the season," Sharon Byers, SVP, sports, entertainment and community marketing for Coca-Cola North America, tells "Marketing Daily." ...Read the whole story

  • For Emmys, Social TV Is Growing Up

    L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination Beauty channel. StyleHaul influencer Evelina Barry, for example, created a video of how she created her own red carpet look for the night. ...Read the whole story

  • Pinterest Launches Global Analytics Platform In 31 Languages

    Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific metrics on profiles, common interests, impressions, highest-performing pins generating social actions, and more. ...Read the whole story

  • Self-Censorship Limits Discussion Of Snowden Issue In Social Media
  • Toms Sells To Bain, Opens New York Store
  • Century 21 Partners With Cleaning Expert
Redefining Advertising In The Wake Of The Click-Bait Era

The phrase, "You'll never believe what happens next," may never appear in your Facebook News Feed again. The click-bait era is officially over. ...More