Thursday, December 18, 2014
  • NBCUniversal Expands With Social Synch

    Looking to get more scale from all its social-media integrations, NBCUniversal has started "Social Synch." The effort seems to build and expand on the Twitter Amplify effort, where traditional TV and social-media platforms are sent concurrent and/or integrated advertising messages. ...Read the whole story

  • Facebook Tests Classified E-Commerce

    Craigslist shouldn't shut down just yet, but Facebook is testing a service for users to engage in casual classifieds-style commerce. Within Groups, select users are now seeing a "Sell Something" option next to the standard "Write Post" and "Ask Question" buttons. ...Read the whole story

  • IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion

    Internet advertising revenue in the U.S. rose 17% to $12.4 billion for the third quarter of 2014. The numbers also mark a 6.5% increase from the second quarter of 2014, which delivered $11.7 billion. It also beat the prior record set in the fourth quarter of 2013 of $12.1 billion, per the Interactive Advertising Bureau. ...Read the whole story

  • BIZ DEV: KBS Toronto Wins Creative, Social Media Work For Magnum Ice Cream

    Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, which includes Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle. The agency is charged with achieving global recognition and appeal for the Magnum brand in Canada via a multi-year integrated activation platform. In addition, the agency is tasked with differentiating each refreshment brand across social channels to reach audiences with posts that are contextually relevant for each sub-brand. First work debuts in spring, 2015. The agency also works on other Unilever brands, serving as the activation ... ...Read the whole story

  • Bahlsen Hosts 'Crappy Cookie Exchange' For The Holidays

    The company is positioning its cookies as ideal for holiday celebrations or gifts because they're affordable and available at the supermarket, but "just as beautiful as pricey bakery treats" - and free of preservatives, artificial colors and GMOs. ...Read the whole story

  • Krispy Kreme Offers Live Video Chat During The Holidays

    "We wanted to do our part in spreading the joy this holiday season, by helping our fans around the world send and receive good cheer and celebrate the things they have in common, no matter where they live," said Dwayne Chambers, chief marketing and information officer at Krispy Kreme. ...Read the whole story

  • Twitter Expected To Partner With Foursquare

    Looking to expand its location-based efforts, Twitter is reportedly planning to partner with Foursquare in the New Year. Neither Twitter or Foursquare are commenting on a potential tie-up, but both could theoretically benefit from the deal. Simply put, Twitter could use Foursquare's technology, and Foursquare could use the exposure. ...Read the whole story

  • BIZ DEV: Accor Names Publicis 133 LUX Singapore As Global Social Media Agency

    Publicis 133 LUX Singapore has been named global digital and social media agency for Accor's Global Luxury and Upscale segment. Sofitel, Pullman and MGallery are among Accor's luxury hotel brands that the agency will be managing from its Southeast Asia headquarters based in Singapore. The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in an effort to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at $1.8 trillion. Asian consumers currently account for almost half of global luxury sales. "Luxury ... ...Read the whole story

  • Digital Engagement Index
Successful Luxury Social Marketing Starts With An Invitation To The Party

For a luxury brand, every motion in its social marketing strategy has value. In an environment as personal, and personalized, as social media, it's very important to capture not just the attention but the imagination of ...More

  • Facebook Ads Nearly Ruined My Christmas Gifts

    How many holiday gift ideas have been spoiled beforehand because of retargeted ads? You'd have to poll a slew of consumers to get an accurate read, but it nearly happened to me last night, so I'm ...More