Friday, March 27, 2015

Around The Net

Facebook's New Video Platform Boon For Content Marketers

Facebook, the most power platform for branded content, is about to get a whole lot more powerful. At its F8 developers forum this week, Facebook rolled out plenty of whiz-bang. Still, its most significant announcement among ...More

  • Google Fiber Ads Vs. Facebook Audiences

    Separate news from Google, Facebook and this week highlight different approaches to advertising on different media. While the focus for television advertising will remain around brand-building among relatively broad audience, the Web will increasingly be ...More

  • Facebook's LiveRail Expands Into Mobile In-App Display

    At yesterday's Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, Facebook had been relatively mum on its plans with LiveRail, but Wednesday's ...More