Friday, September 30, 2016

    Around The Net

    • Facebook Advertisers Hit 4MInvestopedia

      The number of advertisers on Facebook  has increased by 25% to 4 million in the last five months. Research firm eMarketer predicts  Facebook, along with Alphabet Inc. company Google, will be the major recipients of a boom in mobile advertising dollars in the coming years.  Quoting Sheryl Sandberg's CNBC interview, she noted the most important thing for Facebook advertisers is that the service measures “all the way through” a sale. ...Read the whole story

    • Facebook Moves Atlas Into Its Measurement DivisionBusiness Insider

      Facebook has moved its ad-tech platform Atlas out of its ad tech group and into its measurement division, according to a Business Insider report. What this means is that Atlas now sits in Facebook's "marketing sciences" group, which is run by Brad Smallwood, the company's vice president of measurement and insights. "The ad tech division, which contains the lucrative Facebook Audience Network, will continue to be run by Brian Boland, Facebook's VP of ad tech. David Jakubowski, who was running Atlas, will also remain in Boland's team. The rest of Atlas will now work under Smallwood." The shift reflects a ... ...Read the whole story

    • New Facebook Ad Campaign Will Urge Consumer To Stream Live Video Wall Street Journal

      Facebook's planning an ad campaign, including TV ads and billboards, to encourage more of its 1.7 billion users to stream live video on the social network, according to a report in the Wall Street Journal. Facebook Live, which debuted in April, is being used by publishers and public figures, "some of whom are paid millions of dollars by Facebook to produce a specified number of live videos every month. With this ad campaign, Facebook hopes to win over ordinary users, who don’t live-stream as often," people familiar with the effort told the Journal. ...Read the whole story

    • New Social Network Aimed At TweensBoston Globe, a new chat and photosharing app targets children under 13. The app was designed to conform to the standards set by the federal government. Children can only search and find their friends if they know their real names, and the Jet Parent app allows parents to manage and regulate their child's social media interactions. ...Read the whole story

    The Social And Mobile World Of Hispanic Millennials

    Hispanic Millennials have come of age with technology and social media. Not surprisingly, they have become very adept at using technology in their daily lives and staying connected to the world around them. The most recent ...More