Monday, July 28, 2014
  • Yelp Launches Video In App

    Ahead of its second-quarter earnings report this week, Yelp on Monday introduced the ability for all users to post short videos of restaurants and other venues via its mobile app. The new feature allows people to upload three- to 12-second videos that help show off aspects of local businesses, such as ambience, lighting and noise level. ...Read the whole story

  • Reebok Gets Into The Bacon Craze

    Many athletes - particularly CrossFitters - are hardcore adherents to the Paleolithic ("Paleo") diet that positions bacon as a key food group. Bacon is recommended for breakfast, lunch, dinner, and snack time. Now, Reebok and ad agency Venables Bell & Partners are feeding into the bacon craze with a consumer engagement initiative that supported the 2014 Reebok CrossFit Games. ...Read the whole story

  • StrawberryFrog 'Hearts' Ehrmann Mixim Greek Yogurt

    MIXIM, a new fat-free Greek yogurt , is launching an integrated advertising campaign to make some waves, raise its awareness, and garner market share. Developed by creative agency StrawberryFrog New York, the effort includes TV spots and social media channels. ...Read the whole story

  • 'Share A Coke' Results Lead Summer Campaigns

    "The #shareacoke hashtag and campaign-specific Web site are smart content marketing plays, and the offline act of sharing Cokes prompt many consumers to talk about the campaign through digital channels, as well," notes VP of strategic insights Rick Miller. ...Read the whole story

  • NEW! Favourite Child Detector Determines Who Mom And Dad Loves More

    This test should be required for every kid who felt forced to accept a friend request from mom and dad. It's time to see which child they favor more. To promote the new season of Modern Family on Prime TV in New Zealand, FCB New Zealand created the Favourite Child Detector, a nifty device that analyzes mom and dad's Facebook behavior based on their comments, photos and 'likes,' to determine which child they like best. Since the site promotes everyday modern families, users can test anyone -- friends, co-workers, your neighbor's dog -- to see if they rate high. Modern ... ...Read the whole story

  • Tullamore Extends 'Parting Glass' Campaign

    Tullamore D.E.W. Irish Whiskey has launched a global online contest seeking the best toasts to mark the beginning of life's new chapters. ...Read the whole story

  • Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

    Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use of the Web for live streaming events, especially for sports and concerts, and moves Google one step closer to building a broadcast network of sites and cloud-based services supported by broadband speeds only Google Fiber offers. ...Read the whole story

Around The Net

OkCupid Admits Lying To Users About Matches

In a surprising admission, dating site OkCupid acknowledged today that it has deliberately lied to users about potential dates. OkCupid co-founder Christian Rudder came clean about the site's experiments in an apparent attempt to defend Facebook, ...More