Friday, August 29, 2014
  • Subway Spoofs Fitness Crazes

    In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop Fit," a hardcore fitness program "based on 19th Century farming practices." ...Read the whole story

  • Hyundai Has New Recipe For NCAA Sponsorship

    Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- comprising TV, print, radio, digital, and social media -- also brings in YouTube and social food network Tastemade, adding spice to an experiential component at each of the schools it sponsors. ...Read the whole story

  • 'Sesame Street' Launches Cookie Monster App

    "Sesame Street" turns 45 this season and to sustain its digital relevance, PBS Kids and Sesame Workshop are debuting their first app, Cookie Monster's Challenge, geared to 3- to-5-year-old kids. "Sesame Street" has long utilized TV to help children build educational skills. ...Read the whole story

  • Social Nets Don't Drive TV Engagement

    There has been a lot made of the connection -- or lack thereof -- between social media and TV viewership and ratings. Adding to the debate, new research from Hub Entertainment Research suggests that top social networks do little to drive show discovery and engagement. Some 58% of respondents reported finding out about a new show through some type of advertising. ...Read the whole story

  • Facebook Expands Event Ads To Mobile

    In the latest tweak to its ad system, Facebook is extending its ad format for promoting events to mobile screens, along with adding other enhancements. In the coming weeks, brands with a presence on Facebook will be able to create ads to highlight events and drive responses in both the mobile and desktop news feed. ...Read the whole story

  • Web Sites, Newspapers Blur Visual Cues Of Sponsored Blogs, Native Ads

    Many publishers are still experimenting with different combinations of labels, fonts, borders and shading to signify native ads mixed in with editorial headlines and stories. But it would be hard to argue the trend is toward providing a higher level of notice. ...Read the whole story

Around The Net

  • Next U.S. Chief Technology Officer Likely A Google ExecBloomberg

    Sure to strengthen Google’s ties with the powers that be, Megan Smith, an exec at the search giant, has reportedly been pegged as the country’s next chief technology officer. “Smith, who was most recently a vice president at Google’s X lab, is a top candidate for the role,” Bloomberg reports. “Smith would become the third person to fill the CTO job, after Aneesh Chopra and Todd Park, who recently resigned and is returning home to California this month.”  ...Read the whole story

  • White House Names New "Piracy Czar"The Hollywood Reporter

    The Obama administration just named Danny Marti as its new “piracy czar,” i.e., the country’s “intellectual property enforcement coordinator.” A managing partner of Kilpatrick Townsend’s Washington, D.C., office, Marti served as the firm’s intellectual asset acquisitions and transactions team from 2010 to 2013, according to The Hollywood Reporter. “The IPEC post was established in 2008 to coordinate the administration’s policy on intellectual property and piracy and to coordinate with other government agencies,” it writes.  ...Read the whole story

  • Lidl To Use Social Media Rather Than LeafletsThe Guardian
A Mantra For Online Advertising And Life: Don't Be Clever

I travel a lot, OK? And, back in the day, I used to try to be clever. Traveling from New Zealand to Denver, I would book the international portion of my flight on Air Tahiti Nui ...More

  • Do-Not-Track Will Benefit Our Whole Industry

    I recently published an article in the Wall Street Journal suggesting that current efforts to protect consumer privacy in digital media were falling short. In any industry, it's always better to be self-critical, perhaps overly so, ...More

  • Facebook Confirms Mobile Test Of Keyword Search

    Facebook on Thursday confirmed a Bloomberg report that it has begun testing a feature in its mobile app that allows people to search through old posts from friends or pages they follow by keyword. Aside from ...More