Wednesday, October 1, 2014
  • Lionsgate, Facebook Plan 'Twilight' Campaign For Filmmakers

    In partnership with the Women In Film organization and crowdsourcing platform Tongal, Lionsgate and Facebook are launching a contest to find five or more aspiring female filmmakers to direct shorts based on existing "Twilight" characters. ...Read the whole story

  • The Best Of #Bendgate

    #Bendgate, when an iPhone 6 Plus bends when placed in a person's pants pocket, might just be a bigger social media phenomenon that actual, global problem. Whatever the case, it's been interesting to see what brands jumped on the #bendgate bandwagon and created on-the-fly, real-time responses on Twitter. Here's a look at the most memorable. 1. KitKat: The brand did more than release an amusing photo of a KitKat breaking in half with the caption: "We don't bend, we #break." The company took it a step further and launched a Tumblr feed with pictures of items that can either bend ... ...Read the whole story

  • Mobile U.S. Search Ad Investments To Reach Nearly $26 Billion In 2018

    U.S. brands plan to invest more in search engine marketing in the coming year, but the majority will go toward mobile, per estimates released Tuesday. On the desktop, search will contribute $14.15 billion this year, rising to $7.82 billion. Mobile search in the U.S. will rise from $8.72 billion this year to $25.69 billion in 2018. ...Read the whole story

  • Advocates Say Compliance Company Violates Children's Privacy Rules

    The Center for Digital Democracy and Campaign for a Commercial-Free Childhood allege in comments filed with the Federal Trade Commission complaint that AgeCheq collects data about children without first obtaining their parents' permission. Doing so violates FTC regulations implementing the Children's Online Privacy Protection Act, according to the advocacy groups. ...Read the whole story

  • PepsiCo Pulse Drives Millennial Content

    "It's about how to start looking at not just traditional media buys," said Javier Farfan, head of music, entertainment and cultural marketing at PepsiCo., speaking at MediaPost's OMMA Premium Display conference, "but also unconventional ways of engaging." ...Read the whole story

  • YouTube Cooking Stars Drive 133K Views For Truvia

    Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joanne Ozug and Gaby Dalkin -- to create videos in which they make recipes using Truvia's new brown sugar blend, and promote a consumer video contest supporting that product launch. ...Read the whole story

Around The Net

  • Twitter Invests In MIT's Social MachinesBetaBoston

    Twitter is investing $10 million in a new group called Laboratory for Social Machines at the MIT Media Lab. The five-year grant will come with access to the Twitter firehose, and historical data going back to the first tweet ever sent.  The group will be led by Deb Roy, associate professor at the Media Lab and co-founder of Cambridge startup BlueFin Labs, which Twitter acquired in 2013. ...Read the whole story

  • Google Finally Killing Orkut Social NetworkThe Next Web

    No, Google not yet turned out the lights at Orkut. But, as The Next Web reports, the search giant is finally ready to shut down its fated social network. “The decision was announced in June and users have had a few months to export their profile data, community posts and photos using Google Takeout,” TNW writes. “Orkut was popular in a few markets such as Brazil, but in recent years Google has clearly shifted its focus toward its other social network, Google+.”  ...Read the whole story

  • Facebook Gaining Ground As Local New ResourceThe Drum
  • Reddit Raises $50m To Expand Staff And Mobile OperationThe Daily Telegraph
Say Hello To Ello Before It's Time To Say Goodbye

The scramble for Ello invites has been the talk of social media -- but does this new network have the right model to bring the fight to Facebook? ...More