Friday, January 20, 2017

    Around The Net

    • Facebook Changes Desktop Messaging TechCrunch

      Facebook appears to have changed up its messaging inbox for desktop users. Among other changes, “The previous inbox icon has been replaced with the Messenger icon in the blue navigation bar at the top of the screen,” TechCrunch reports. “Some users, of course, are demanding the old Inbox be returned.” ...Read the whole story

    • Snap Taps Oracle Data Cloud To Target AdsWall Street Journal

      To better target users with ads, Snap has partnered with the company previously known as Datalogix -- now named Oracle Data Cloud. The deal “will help marketers use data from offline purchases, such as supermarket loyalty cards, to target consumers with potentially more relevant ads on the increasingly popular Snapchat mobile messaging app,” The Wall Street Journal reports. “The partnership will also help these marketers measure whether Snapchat ad campaigns result in real-world sales.” ...Read the whole story

    4 Marketing-to-Moms Tactics For 2017

    There has been a lot of debate around the death of the mom blogger. Regardless of which side of the fence you fall on in the argument, the good news is that mom bloggers have given ...More

    • The Gen Z Out-Of-House Social Experience

      The retail shop is the hub of the brand experience for Gen Z. But how that experience is shared across social channels becomes vital to propagating a brand's success. ...More