Wednesday, November 26, 2014
  • Tumblr Launches Mobile-Only Sponsored Apps

    Giving brand partners another reason to cheer, Tumblr this week debuted a mobile-only sponsored unit with targeting capabilities across user interest, gender and geography. The pilot program is launching with a number of gaming and app marketers, including League of War, Knights & Dragons, Big Fish and Betaworks. ...Read the whole story

  • Digital Engagement Index

    Apple tracked a 451% increase in digital engagement, driven by two new iPhone 6 commercials. Volkswagen landed on the top 10 for the first time, driven by promotion of the electric e-Golf, and the Golf family of cars. ...Read the whole story

  • Lenovo Pranks Happen In A Snap

    "We're always looking for new and different ways to get our brand out there," Bob Cordell, digital marketing manager for Lenovo, tells "Marketing Daily." "This is a way of fleshing out how we might put something out there. It's an ad, but it's not an 'ad.'" ...Read the whole story

  • McDonald's, KFC Lead Restaurant Chains In Social Media Performance

    The top three restaurant brands performed strongly on every metric studied during a 30-day period ending Sept. 30, including engagement with followers, total numbers of impressions and earned impressions, active audience and others. ...Read the whole story

  • Kia Motors Back For Year Two Of YouTube Music Awards

    Both the Kia site for the show and YouTube's Kia-branded site are this week getting populated with artist music videos. YouTube's site has video content from artists like Megan Nicole and K-pop mega stars GD X Taeyang. ...Read the whole story

  • Twitter Invites Advertisers To Create Offers

    Expanding its ecommerce efforts, Twitter is inviting advertisers to create credit-card-connected promotions, and share them with users directly in their timelines. With their credit cards, users can redeem the new "Twitter Offers" in stores without the need for a coupon or numerical code. ...Read the whole story

Around The Net

  • Twitter Eyes "Shots" AcquisitionCNBC

    Twitter has reportedly engaged in acquisition talks with Shots, the “selfie” app best known for its Justin Bieber backing. “Twitter is attracted particularly to Shots’ user base -- more than 3 million users, nearly two-thirds of them women under 24,” CNBC reports, citing a source. “The company is run by John Shahidi, known to some as the ‘King of Twitter’ for his broad popularity on the social media service.”  ...Read the whole story

  • Betaworks Bows "Homescreen" AppTechCrunch

    Self-styled “start-up studio” and VC firm betaworks just unveiled a quirky new app name Homescreen, which encourages people to share screenshot of their mobile homescreens with other people via social media. More than a more screen grab, however, “the service uses image recognition technology to let you get in-depth information about [app that appear in a given screenshot] by hovering over any app,” TechCrunch reports. In essence, “Betaworks is creating its own user-generated app recommendation engine.”  ...Read the whole story

  • Teenagers And Tweens Watching TV Half As Much As Adults, Ofcom FindsThe Guardian
  • Team Sky Looks To Measure 'Dark Social' InfluenceMarketing Week
Twitter's Data Grab: Company Wants To Know What Other Apps Users Install

In the latest data grab by a Silicon Valley company, Twitter said today that it will start collecting information about which other apps are installed on its users' phones. The company says it is doing so ...More