Friday, July 22, 2016
  • BIZ DEV: Kirin Ichiban Taps Tug To Handle Social Media In UK

    Tug was tapped by Japanese beer Kirin Ichiban to handle its UK social media. Along with strategic planning, the UK-based agency will handle content creation across several social platforms. Tug will work closely with existing client Charles Wells, the sole brewer and distributor of Kirin Ichiban throughout the UK. "We were impressed by Tug's data-driven approach to content and their ability to combine creativity and strategy," said Genna Burchell, world beers marketing manager at Charles Wells. "We're looking forward to working with their team to bring the Kirin Ichiban story to life across social media and establish the brand in ... ...Read the whole story

  • Tinker Kicks Off Tinder Social

    With Tinder Social, users can see who's going out tonight, what they're up to, and plan their night accordingly. If they want to go out, the new feature lets them invite friends to join their group, then swipe and match with other groups nearby who are also going out. ...Read the whole story

Around The Net

  • Reddit Is Struggling TechCrunch

    Reddit’s not doing very well, sources tell TechCrunch. “Over the past six months, over a dozen senior Reddit employees -- most of them women and people of color -- have left the company,” it writes. “Reddit’s efforts to expand its media empire have also faltered.” What’s more, “Reddit let go of at least two key members of its team earlier this week.” ...Read the whole story

  • eMarketer Estimates About 286 Million Twitter Users This Year eMarketer

    Search marketers who are integrating social into campaigns will want to know that eMarketer estimates Twitter will gain 10.9% active users this year, climbing to 286.3 million by the end of 2016. The growth will happen worldwide. Just under one in five Twitter users this year are in the U.S., a share that is falling slightly. Brazil takes credit for 27.7 million users, followed by Japan at 25.9 million, and Mexico at 23.5 million, according to eMarketer. ...Read the whole story

  • Facebook Trials British Drones To Bring The Internet To The Masses BBC

    In a warehouse in Somerset, the latest phase in Facebook's bid for world domination has been taking shape. Or to put it less dramatically, the social network's plan to connect millions in developing countries is proceeding. It is called Project Aquila and involves building solar-powered aircraft that will fly for months at a time above remote places, beaming down an Internet connection. ...Read the whole story

Political Awareness In The Facebook Age

We're just finished one presidential convention, heading toward another -- and it's not my job to discuss the candidates or their positions. Instead, I want to discuss the way we come to conclusions about the candidates ...More