Thursday, July 2, 2015
  • TGI Fridays Woos Gen Y With Free Burger Via Social Media

    "We think giving our guests an innovative way to pay a burger forward, and the race to snag one of our digital burgers, allows friends to socialize in a new way, while being generous," said Fridays CMO Brian Gies, in announcing the promotion. ...Read the whole story

  • Google Referral Data Nearing Zero

    The story of Google's disappearing referral data from search results isn't new, but the amount of daily visible data continues to vanish. The inflection point could signal the end within two weeks, according to Matt Abrams, CTO at AddThis, which tracks Web traffic in real-time. ...Read the whole story

  • Oberto Beef Jerky Swims With Sharks

    Oberto Beef Jerky is attempting to "hook" itself in this shark social conversation by introducing a video across social media that seeks to answer whether sharks would have an appetite for its protein-rich beef jerky. Oberto is also tapping into leading influencers, including its own brand ambassador NFL player Richard Sherman to support this Shark Week activation across social networking platforms with the hashtag #JawSomeJerky.com. ...Read the whole story

  • Survey: Facebook Ranks High In Consumer Trust

    Just beating out print newspapers, consumers consider Facebook to be the most trusted source of content created by brands and companies. Among other channels, email, TV, and news and special interest Web site also ranked highly on the trust scale. ...Read the whole story

  • Tour de France's Advertising Outrides 2014

    NBCSN says advertising pacing for its Tour de France three-week event is ahead of 2014's efforts. This year's three-week bike race starts up July 4 and runs through July 26. Winners from the last two years will be in the race and Vincenzo Nibali (2014) and Chris Froome (2013). ...Read the whole story

  • New Balance Is 'Always In Beta' With New Global Brand Campaign

    The effort centers on a TV spot launching July 6 about a woman on a run - across three continents, and over rugged landscapes - who hits the proverbial wall, but powers beyond it with the help of hundreds of pro and amateur athletes. ...Read the whole story

  • Snapchat Users Now Tap For Snaps, Stories

    For many users, having to press and hold their screens to view content is far from intuitive. Acknowledging that fact, Snapchat will now let users simply tap to view Snaps and Stories. Snapchat this week is also adding new ways to make friends on the service, including "Add Nearby." ...Read the whole story

Around The Net

  • Buy Button Added to Pinterest AppChain Store Age

    Pinterest on Tuesday officially started its foray into e-commerce. The social networking giant has started rolling out a “buy it” button on its pins on iPhone and iPad apps.  It also is launching new shop categories, including "Shop our picks," a curated selection of seasonal goods, and "Shop" for the latest buyable Pins. Pinterest first announced the feature, called Buyable Pins, in early June, and named a few partners, including Jo-Ann Fabric and Craft Stores. In the coming weeks, “pinners” will have access to 30 million products available for purchase from a variety of retailers, including Macy’s, Neiman Marcus, and Nordstrom, along with ... ...Read the whole story

  • Facebook Tweaks LogoBrand Channel
  • Facebook Rapping With Major Music LabelsThe Verge
  • Costolo Recommits Twitter To Free SpeechGuardian
Your Brand's Biggest Competitor: Apathy

Coming back from Cannes, some people are jealous. They see the augmented reality, the glossy case studies, the hacks and the "best ever" results. They rightly think, how is it that I've missed out? Why isn't ...More

  • 6 Trends That Are Driving CPG Innovation

    Future CPG innovation and marketing success relies on identifying and leveraging signals that represent opportunities for action. While most signals are brand-specific, and often based on proprietary product development initiatives and marketing activities, broader trends can ...More

  • Three Facebook Ad Technologies Quietly Changing the Game

    I remember the first time I walked into Facebook's offices, years ago. I was met with a sign that said, "Done is better than perfect." The sign was there to remind employees that progress isn't about ...More