Thursday, June 30, 2016
  • Digital Engagement Index

    Wal-Mart soars back to the top ranking while Jack Daniel's and Coca-Cola ride the wave of the news cycle. Always zooms into the top rankings for the first time thanks to - you guessed it - an Olympics-inspired ad. Brands continue to succeed in this ranking with Olympic partnerships. ...Read the whole story

  • Facebook Revamps News Feed For Brands

    Threatened by lower engagement rates, Facebook is fiddling with its News Feed algorithm to favor posts from users' friends and family. Although financially fit, Facebook's future health depends on people sharing more personal posts. ...Read the whole story

Around The Net

  • Twitter Bows Dashboard For Businesses Mashable

    Not unlike tweet-tracking platforms Tweetdeck and Hootsuite, Twitter is rolling out a new Dashboard app for businesses to monitor chatter about products, key words or hashtags that escape “@” mentions. With the new dashboard, “They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages,” Mashable reports. ...Read the whole story

  • Mozilla Using Emoji To Educate Users On Encryption The Next Web

    Mozilla is working with TODO, an Italian creative agency, to teach Web users how to better understand the math that protects each of us online. “If encryption was too dry a topic before for you to fully dive in and understand, Codemoji wants to help by making it fun -- with emoji,” The Next Web write. “Codemoji is a Web-based platform that enables users to write a message, encode it with emoji and then send it to a friend.” ...Read the whole story

Is Social Key To Innovating Sports Digital Advertising Experience?

Advertisers and sponsors clamor to be involved with sports, given the unique opportunity for brands to align themselves with the passion fans feel. The sports industry as a whole has evolved to meet the needs of ...More

  • Facebook Demotes Publisher Content In Newsfeed

    After wooing publishers with promises of faster delivery times and huge audiences, Facebook is reversing course, at least to some degree. The revamped algorithm will give greater emphasis to content from users' personal contacts, while decreasing ...More

  • Twitter Appeals To Small Businesses With Big App

    From Tweetdeck to Hootsuite, small businesses have plenty of ways to track their Twitter activity and audience behavior. But that isn't stopping Twitter from getting in on the act with a new Dashboard app for busines ...More