The Trend That Isn't: Social Media Backlash by Erik Sass

Most journalists love a good trend story, especially if it seems to conform to their own preferences and prejudices. The semi-ironic journalistic rule of thumb that "three things makes a trend" reflects journalists' awareness of this problem, but also their willingness to adopt a simplistic stance when it seems to confirm their beliefs. On the level of meta-trends, I won't go so far as to say that there's a trend of journalists writing trend pieces about a "backlash" against social media -- but there does seem to be some buzz building around the notion that many people who were initially ...Read the whole story

Social Media As A Sales Tool by Angela Hribar

Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter. Take advantage of these six guidelines for engaging in social media as a sales tool. ...More