The latest profession to be transformed by Twitter is... baseball? Yes, the world of professional baseball is now confronting the possibilities and potential pitfalls of Twitter, according to FoxNews Sports, which has an interesting article about the attempts of the White Sox to deal with both. Among other things, the article highlights the dilemmas of any business or organization in the age of social media, including whether and how they should regulate the social media presence of their employees. ...
Display ads will incorporate a variety of social elements in future campaigns, but integrating creativity and dynamic data today can provide marketers with indispensable ... Read the whole story
Late last year, Coca-Cola tapped Mediatronica, a social media technology and services company, and syndication technology provider Conduit, for a broadly distributed "Zero" promotion. ... Read the whole story
With Foursquare the breakout star of last year's SXSW festival, a host of social location startups were scrambling to be the darling emerging from ... Read the whole story