Will Facebook Users Be Fans of 'Like'ing Brands? by Erik Sass

Recently Facebook has undertaken yet another retooling of the site with a number of changes to make it more attractive to advertisers. Some of the troubling privacy implications of the multifaceted revamp were expertly laid out, as always, by MediaPost's Wendy Davis last week. Since then a memo to advertisers has been leaked detailing planned changes to the way brand profiles appear on Facebook. While seemingly more innocuous than the ones revealed last week, these changes also threaten to alter user experience for the worse. ...Read the whole story

  • What Type Of Social Media Ads Are The Most Effective? by Gavin O'Malley

    Now that social networks devour about a fifth of Web users' time, you might be wondering which ad formats are most effective on Facebook and its rivals. Among the seven most common social media ad formats, sponsored content ads -- in which consumers viewed a page that was "brought to you by" a leading brand -- were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com. ...Read the whole story

The Ten Plagues Of Social Media by David Berkowitz

In honor of the season, where some celebrate the ancient story of slaves' exodus from Egypt, it's time for a new telling of the ten plagues: the Ten Plagues of Social Media. ...More