Tuesday, March 30, 2010
  • What Type Of Social Media Ads Are The Most Effective?

    Now that social networks devour about a fifth of Web users' time, you might be wondering which ad formats are most effective on Facebook and its rivals. Among the seven most common social media ad formats, sponsored content ads -- in which consumers viewed a page that was "brought to you by" a leading brand -- were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com. ...Read the whole story