I missed this yesterday, probably because Microsoft wanted me to: less than two months after launch -- and only after a very expensive, high-profile advertising campaign -- they're pulling the … Read the whole story
The expansion of social media on mobile phones is no secret. In a June report, comScore identified social networking as the fastest-growing content category … Read the whole story
To drive additional interest, Visa is holding a promotion on the YouTube channel that runs until the tournament's end, July 11. Viewers can enter … Read the whole story
Can a social media campaign be successful even when the product it's promoting is a dud? That's the question raised by the demise of … Read the whole story
Imagine a full-scale social network outside of Google Gmail that allows you to "like" topics; insert graphics, video and audio files; and connect with … Read the whole story
Some social media companies have begun to pitch themselves as behavioral targeting services. Consider SocialTwist, a social media marketing platform. The company's business model … Read the whole story
Last summer, two researchers from Worcester Polytechnic Institute and AT&T Labs reported on how social networks "leak" data to advertisers through referrer URLs. Now … Read the whole story
And here I thought Google's new social network was called Google Buzz -- but reports this week say it's actually named Google Me. This … Read the whole story