• ComScore 'Social Analytix' Provides Real-Time Consumer Feedback

    To help marketers navigate an increasingly friend- and follower-centric media landscape, comScore on Monday debuted a social media monitoring service dubbed Social Analytix. Powered by the Radian6 social media monitoring and engagement platform, the service will attempt to provide clients with real-time updates about what consumers are saying about their brands and products online. ...Read the whole story

  • Virtual World IMVU Combines Social Gaming And Avatars

    Anxious to tap into a budding market, virtual world IMVU on Tuesday began offering casual and social games through partnerships with developers like Viximo, Heyzap and OMGPOP. Per Tuesday's announcement, IMVU community members can now log in to the IMVU 3-D Chat or Web site to select from more than 75 social and casual games. It was not immediately clear the company plans to monetize its gaming section. ...Read the whole story

We Don't Need No Stinkin' Facebook Phone

There's a new debate about Facebook that's making echo chambers implode. No, it's not whether "Catfish" or "The Social Network" will prove to be the better Facebook movie, or whether David Fincher's next movie will be a remake of his own "Se7en" with Mark Zuckerberg as the serial killer. ...More

  • Extending Email Trust to Social & Mobile Channels: 3 Tips to Inspire Confidence

    Multichannel marketing communications have multiple benefits, including a broader audience reach, multiple touch points to reach customers and greater amplification of your message. But the dangerous duo of spam and viruses that have eroded consumer trust in email marketing have now spread to mobile and social channels, as hackers and spammers become smarter about launching attacks on these channels. Companies must set themselves apart from fraudsters in order to build a relationship of customer trust across all channels. ...More

  • Search's Social Instant Gratification

    Instant feedback. Instant gratification. Instant results. You'll find in Google Instant many of the gratifications social media brings, though you have probably heard enough on the topic. Well here's one more. Call it what you want, but Google Instant plays on the short attention span humans have developed, not to mention lack of patience, and unwillingness to dig for information in the mounds to which the Internet provides access. Not a bad thing and certainly helpful. The search feature fits nicely into today's society for instant gratification. But who wins and who loses? ...More