The Internets are abuzz with some new findings from Forrester Research suggesting that, while the number of people using social media may still be growing, the number of people who are actually creating original content has leveled off in the last few years. In fact, Forrester found that the proportion of "online creators" -- meaning, people who actively maintain a blog, upload videos and music, or write articles -- in the U.S. social media audience dipped from 24% to 23% from 2009-2010. The Forrester finding naturally raises the question "why?" It also throws new light on the evolving structure of ...
From blogging to product reviews, is consumer-generated media past its prime? Well, while social network participation continues to grow, other forms of social interaction ... Read the whole story
When the Colorado ski resort Keystone opens for the season in November, it will offer a new experience that ties in social media with ... Read the whole story
The voice of the social community will guide the direction for a portal and business consortium that Hoover's and contributors Outsell, Selling Power, and ... Read the whole story
One of my favorite parts of Advertising Week -- besides when it's over, and I can go back to the home office and take ... Read the whole story