New research from Hitwise suggests social-buying site LivingSocial has gotten off to a running start in 2011. A January traffic surge has helped the … Read the whole story

Brand Affinity Technologies (BAT), a company that uses data and technology to match celebrity endorsers with marketer's brands, launched @BAT, automatically managing endorsement deals … Read the whole story

Knowledge Networks, a highly regarded marketing research firm known for its humongous consumer panel, and for helping marketers and agencies understand how consumers use … Read the whole story

From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities, according … Read the whole story

I love the internet. A bulk of my free time is spent on it. As a college student of the information age, my life … Read the whole story

I, as many other college students do, am constantly checking what is happening in my friends' lives on Facebook. I check in between classes, … Read the whole story

As a creative director at a creative agency, I am routinely faced with blank sheets of paper and empty whiteboards just begging for big … Read the whole story

Facebook's Sponsored Stories ad unit, announced earlier this week, is one of those amazingly simple social media ad ideas that also leads to a … Read the whole story

That is Eric Wheeler's point of view. Of course, that's also Wheeler's business model. As CEO of 33Across, Wheeler mines data and launches campaigns … Read the whole story

According to FanAppz Founder-CEO Jon Siegal it's about getting consumers to do stuff, and ideally stuff with a marketers products or brands. All the … Read the whole story