I think it's safe to say that many people are stupid, and even people who aren't stupid often do stupid things. There's no other way to explain the cavalcade of idiotic behavior enabled by social media. My favorite stupid social media trick: people posting incredibly offensive or inappropriate content (photos or text) on social media sites and losing their jobs because of it. ...Read the whole story
When designing social engagements, it's important to reiterate that the human social dynamic doesn't change because of technology -- it only compounds itself using the network's multiplier effect. ...More
At the recent MI6 Game Marketing Conference, EA Sports honcho Peter Moore issued a challenge to competitors in the world of social games, including market leader Zynga. EA Sports is planning on dominating Facebook, leveraging its stable of existing properties like Madden Football and FIFA Soccer, two of the dominant sports franchises in the gaming world. "There's a big dog in front of us," he said. "But we aren't far behind, and we're confident that we can catch up. What we can bring to the market in terms of blue-chip IP is phenomenal." ...More
According to a new study by Social Media Examiner, prepared by Michael A. Stelzner, social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Two years ago, businesses were uncertain about social media. Now it's here to stay and companies are rapidly responding to new social media opportunities. ...More
In a world where last week almost seems like a decade ago, you can call me slow on the uptake for just getting around to reading Jesse Hempel's feature in Fortune, "Trouble @Twitter," a week after it published. But now I've read it, and am glad I have, if for no other reason than it makes a good column topic. ...More