A Social Circle Is A Social Circle Is A Social Circle

When designing social engagements, it's important to reiterate that the human social dynamic doesn't change because of technology -- it only compounds itself using the network's multiplier effect. ...More

  • EA Sports Takes Steps To Dominate Social Gaming

    At the recent MI6 Game Marketing Conference, EA Sports honcho Peter Moore issued a challenge to competitors in the world of social games, including market leader Zynga. EA Sports is planning on dominating Facebook, leveraging its stable of existing properties like Madden Football and FIFA Soccer, two of the dominant sports franchises in the gaming world. "There's a big dog in front of us," he said. "But we aren't far behind, and we're confident that we can catch up. What we can bring to the market in terms of blue-chip IP is phenomenal." ...More

  • Social Media Marketing Maturing

    According to a new study by Social Media Examiner, prepared by Michael A. Stelzner, social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. Two years ago, businesses were uncertain about social media. Now it's here to stay and companies are rapidly responding to new social media opportunities. ...More

  • Is There Really Trouble @Twitter, Or Is It Just Different @Twitter?

    In a world where last week almost seems like a decade ago, you can call me slow on the uptake for just getting around to reading Jesse Hempel's feature in Fortune, "Trouble @Twitter," a week after it published. But now I've read it, and am glad I have, if for no other reason than it makes a good column topic. ...More