• Q&A: EA's Craig Malanka On Social Strategy

    The NFL, MLB and NHL Facebook communities have a combined 5.2 million Facebook fans. The Los Angeles Lakers, the most-"liked" individual sports team in the U.S., has 8.2 million. So it's saying something that gaming company EA Sports has just surpassed 10 million fans (covering all of its brand and franchise pages). But that milestone didn't come without some effort. ...Read the whole story

  • Toyota Develops An Owner Social Media Platform

    Robin Daniels, director of product marketing at Salesforce.com, tells Marketing Daily that the collaboration gets the car into the social media space, which it has not been part of heretofore. "This network gives customers an opportunity to connect in a new way and in real time." ...Read the whole story

Social Networks Appealing To Affluents

Among the general population, the main reason cited for connecting with brands on social networks was to receive deals and discounts. This result backs up earlier research from several sources on why consumers follow brands on social sites, but this was a much lower priority for the wealthy. Their top reasons for following brands were due to a preexisting affinity for and a desire to be kept informed about the brand, suggesting that social media marketers still need to provide fans with value, even if it isn't directly in the form of a coupon or sale. ...More

  • Optimizing Social For SEO: A Three-Step Beginner's Guide

    At the Pro SEO conference in Boston last week, Rand Fishkin discussed the recent changes and updates to Google's search results -- in particular, how search results in Google are being affected by users' social circles. How can you get started building your social circle and using social media to help your SEO results? Here's my three-step guide for beginners. ...More

  • The Wrong Route To Social Commerce

    Lost in the chaos last week, amidst signs of rapture and fears of a second dot-com bubble, was a positive omen. What once appeared to be one of the four horsemen of social media's apocalypse met an untimely death at the hands of user disinterest. It was a good week. ...More