While big brands and national advertisers are embracing social media in highly visible (and not always competent) ways, the real evidence of its long-term utility is the high rate of adoption by small business owners, who are ramping up spending to reach potential customers in local markets, according to Webs, which offers a do-it-yourself service for Web site creation. ...
Social media, especially big social-networking platforms such as Facebook and Twitter, are transforming the way online users interact with everything from politics to brand ... Read the whole story
Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up ... Read the whole story
Companies more active on Facebook or interested in real-time news get better social search results with Microsoft's Bing than Google, per Overdrive Interactive. Conversely, ... Read the whole story
Upon the occasion yesterday of Twitter buying Tweetdeck, it's time to ponder something that has intrigued me for some time: how my Twitter usage ... Read the whole story