While big brands and national advertisers are embracing social media in highly visible (and not always competent) ways, the real evidence of its long-term utility is the high rate of … Read the whole story
Social media, especially big social-networking platforms such as Facebook and Twitter, are transforming the way online users interact with everything from politics to brand … Read the whole story
Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up … Read the whole story
Companies more active on Facebook or interested in real-time news get better social search results with Microsoft's Bing than Google, per Overdrive Interactive. Conversely, … Read the whole story
Upon the occasion yesterday of Twitter buying Tweetdeck, it's time to ponder something that has intrigued me for some time: how my Twitter usage … Read the whole story
Among the general population, the main reason cited for connecting with brands on social networks was to receive deals and discounts. This result backs … Read the whole story