Thursday, May 26, 2011
  • Myspace Finds Its Place: That's Social Entertainment

    Social media, especially big social-networking platforms such as Facebook and Twitter, are transforming the way online users interact with everything from politics to brand marketing. But a new study from a highly regarded research and consulting firm suggests that one of the big draws isn't user-generated content so much as it is the kind of professionally produced and curated content that has historically attracted consumers to use media. ...Read the whole story

  • Scarfing Up Social: First Wal-Mart, Then Tesco

    Last month, Wal-Mart spent $300 million to buy social media firm Kosmix; this week. Dunnhumby -- owned by Wal-Mart rival Tesco -- snapped up Bzzagent, a Boston-based social marketing firm. Dave Balter, CEO and founder of Boston-based Bzzagent, tells Marketing Daily what's driving the trend. ...Read the whole story

  • Overdrive Compares Google, Bing Social Search Results

    Companies more active on Facebook or interested in real-time news get better social search results with Microsoft's Bing than Google, per Overdrive Interactive. Conversely, Google delivers better results for companies more active on Twitter, YouTube, Flickr, Quora, and Google Buzz. ...Read the whole story

Me (@cpealet) And Twitter: Not the Same As It Used To Be

Upon the occasion yesterday of Twitter buying Tweetdeck, it's time to ponder something that has intrigued me for some time: how my Twitter usage has evolved. Not that the Social Media Insider column is always about ...More

  • Social Networks Appealing To Affluents

    Among the general population, the main reason cited for connecting with brands on social networks was to receive deals and discounts. This result backs up earlier research from several sources on why consumers follow brands on ...More