Minority Groups More Likely to Support Online Causes by Erik Sass

Significant proportions of African-American (30%) and Hispanic (39%) adults say they are more likely to support a cause or social issue online than offline, according to the results of a new study by Georgetown University's Center for Social Impact Communication and Ogilvy Public Relations Worldwide. That compares to 24% of white American adults agreeing with the same statement. ...Read the whole story

  • Personalized News: Microsoft Digs Deeper Into Social by Laurie Sullivan

    Microsoft Future Social Experience Labs and Cambridge University have quietly been developing and testing what company and university engineers call a "personalized" news stream by reusing news floating through the social Web. The app, Project Emporia, supports phones running Windows and HTML 5 devices. ...Read the whole story

  • Florida's Summer Campaign Goes All Social by Karl Greenberg

    The bipartite effort comprises an exclusive Facebook buy to appeal to families in 16 of Florida's key drive markets. The effort centers on a sweepstakes promotion encouraging visitors to upload their favorite Florida vacation images. The consumer-contributed photo gallery will appear on Visit Florida's Facebook page, where followers can vote for their favorite photo ...Read the whole story

How Social, Not Search, Can Retarget Ads by Laurie Sullivan

Sometimes the nuances in an announcement, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled Big Blue would step heavily into online marketing and advertising services. Then on Tuesday came the news that SAP led a $20 million venture capital investment round in the ad network OpenX, which includes AOL -- and that the startup called Meteor developed a suite of products to retarget ads based on social behavior and sharing, rather than search. ...More