Tuesday, May 31, 2011
  • Personalized News: Microsoft Digs Deeper Into Social

    Microsoft Future Social Experience Labs and Cambridge University have quietly been developing and testing what company and university engineers call a "personalized" news stream by reusing news floating through the social Web. The app, Project Emporia, supports phones running Windows and HTML 5 devices. ...Read the whole story

  • Florida's Summer Campaign Goes All Social

    The bipartite effort comprises an exclusive Facebook buy to appeal to families in 16 of Florida's key drive markets. The effort centers on a sweepstakes promotion encouraging visitors to upload their favorite Florida vacation images. The consumer-contributed photo gallery will appear on Visit Florida's Facebook page, where followers can vote for their favorite photo ...Read the whole story

    How Social, Not Search, Can Retarget Ads

    Sometimes the nuances in an announcement, rather than the news itself, should make marketers sit up and take notice. For example, when IBM announced acquisitions related to marketing and advertising signaled Big Blue would step heavily ...More