One-Third of Millionaires Use Social Media Professionally by Erik Sass

Thirty-four percent of rich folks use social media professionally, according to a survey of millionaires by Fidelity Investments (assuming that millionaires still count as "rich"), including 28% who say they use LinkedIn. This is a pretty substantial number, especially considering that the average age of rich respondents was 56. Adoption rates for other kinds of communications technology were even higher, with 85% of rich respondents saying they use -- or are willing to use -- email and text messaging for professional matters. ...Read the whole story

10 Reasons Why PR Professionals Should Be Using Social Video by David Murdico

I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, we are seeing public relations teams becoming more actively involved in the creation and deployment of social video content. Viral videos, branded entertainment, web series videos and video game trailers top the list along with original, entertaining product launch videos. This new breed of video content, rather than simply supplementing the efforts of PR teams, is often spearheading them. ...More