Earlier this week, Los Angeles experienced the power of social media -- and not in a good way -- after a popular DJ named Kaskade tweeted an invitation to his 92,000 Twitter followers to attend a "block party" to celebrate the opening of a music documentary about the Electric Daisy Carnival, a series of raves (I just totally dated myself), at Hollywood's famous Grauman's Chinese Theater. "Let's see if the magic of social networking will work today," Kaskade tweeted -- and boy howdy, did it ever. ...Read the whole story
One to One Connect has launched MessageMaker Social to assist marketers in publishing, managing and measuring local and targeted content to fans and followers across a variety of social networks. ...Read the whole story