The Social Graf
Global social network advertising revenue will top $5.5 billion this year, sneak past $8 billion in 2012, and approach $10 billion by 2013, according to a new forecast from eMarketer. … Read the whole story
There is more multitasking social-media activity while watching television than ever before. Almost 40% of TV viewers are discussing TV shows on social-media sites, … Read the whole story
Despite the flood of marketers into social media, measuring the performance of advertising campaigns in the nascent digital category has remained a stumbling block … Read the whole story
Tony Wells, CMO of 24 Hour Fitness, understands that it no longer makes sense for a company, especially one with a relatively small budget … Read the whole story
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Now that Steve Jobs has died, it's odd to think that last afternoon, before I heard the news, I was going to write about … Read the whole story
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Companies continue to dig deeper into social platforms, even those developing behavioral targeting platforms. The accuracy with which these tools now serve up ads … Read the whole story
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Last week, more than 200 social media mom influencers and brands gathered in New York at SheStreams 2011 to discuss what's next on the … Read the whole story
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Entertainment marketers love the idea of social media -- its immediacy and edginess. But as this digital word-of-mouth gets more play, it includes messages … Read the whole story
