The complexities of discovery, the process whereby lawyers winkle out evidence pertinent from the opposing side, are the subject of law school courses and legal journals. And discovery is getting even more complicated with the rise of social media, which presents new challenges for lawyers across many different types of legal dispute. One of the biggest challenges, according to the "2011 Mid-Year e-Discovery Update" from law firm Gibson Dunn, is the issue of authentication -- that is, making sure that evidence extracted from social media is real, and also hasn't been tampered with (knowingly or unknowingly) by changes made since ...
In a first-of-its kind offering, JVC Mobile Entertainment has created a network of 84 Facebook pages that link the company's national product lines with ... Read the whole story
Word-of-mouth marketing is soaring, thanks to social media. But to click with the public, earned media must be integrated with online and offline paid ... Read the whole story
The social commerce marketplace is booming, and broadcast radio -- with its extensive local sales presence and audience reach -- is a natural promotional ... Read the whole story
According to the 2011 Chief Marketer Social Marketing Survey, 73% of respondents say they now incorporate social messaging into their campaigns, up from 64% ... Read the whole story