L'Oreal Helps Salons Get Social by Erik Sass

Salons are naturally social places, but that didn't always translate into an effective online social presence -- at least until L'Oreal stepped in. L'Oreal USA Professional Products Division partnered with Buddy Media, which creates enterprise social software, to provide salons with access to a suite of social media tools to connect with customers and expand their businesses via social media. ...Read the whole story

Social Media: Talk-A-Little, Pick-a-Little... by Jack Loechner

A recent analysis by NM Incite and Nielsen shows how social media continues to influence how consumers interact with brands and share content every day, as TV viewers leverage social media as a platform to talk about and engage with TV content. These conversations are not only opening new channels for consumer engagement with their favorite TV shows and fellow fans, but also are providing insight into which viewers are driving the conversations and when, says the report. ...More