Friday, November 18, 2011

Around The Net

  • How To Set Up Google's Social ExtensionsPPC Hero

    A tool from Google dubbed Social Extensions allows the company's social network Google+ to interact with AdWords ads. It can help improve click-through rates, according to Bryan Watson. He takes us through the process of creating a Google+ business page, explains how to set up the +1 ad feature, and explains how the tools benefit the campaign and the page. Google has also added reporting features for this extension: Impressions with personal annotations, and basic annotations.  ...Read the whole story

  • Smirnoff Gets Funky With Fluffy FlavorsThe New York Times

    Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cream flavors with an estimated $8 million to $11 million campaign. Television commercials, print ads, outdoor ads and a presence in social media like Facebook and Twitter feature Amber Rose - a model, deejay and judge on a TV show Smirnoff sponsors, "Master of the Mix" on BET. ...Read the whole story