Friday, November 18, 2011

Around The Net

  • How To Set Up Google's Social ExtensionsPPC Hero

    A tool from Google dubbed Social Extensions allows the company's social network Google+ to interact with AdWords ads. It can help improve click-through rates, according to Bryan Watson. He takes us through the process of creating a Google+ business page, explains how to set up the +1 ad feature, and explains how the tools benefit the campaign and the page. Google has also added reporting features for this extension: Impressions with personal annotations, and basic annotations.  ...Read the whole story

  • Smirnoff Gets Funky With Fluffy FlavorsThe New York Times

    Smirnoff, sold by Diageo, is rolling out Fluffed Marshmallow and Whipped Cream flavors with an estimated $8 million to $11 million campaign. Television commercials, print ads, outdoor ads and a presence in social media like Facebook and Twitter feature Amber Rose - a model, deejay and judge on a TV show Smirnoff sponsors, "Master of the Mix" on BET. ...Read the whole story

What NOT To Do On Social Media

Do you ever rage? I'm not asking if you ever get angry. I'm asking if you ever rage. I'm asking if your stomach ever clenches into a ball the size of a mandarin, if your guts ...More