Social media has clear potential as a marketing and customer service tool for just about any industry you care to name, but some of the more "serious" professions -- e.g. medicine, law, and financial services -- face additional hurdles in the form of cumbersome legal regulations dictating how professionals may interact with their clients. These hurdles can be surmounted, however, with the help of dedicated social media products specially designed to comply with the existing regulatory framework. ...Read the whole story
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P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
Tremor, the Procter & Gamble marketing unit that focuses on the so-called "influencer" segment of the consumer base, and word-of-mouth agency Keller Fay unveiled research this week that shows that over 90% of conversations about brands occur in person or on the phone. ...Read the whole story
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mobile
Sealed With A KISS: Rocker Simmons Connects Mobile World Via Translation Tool
Kowango, a social media tool and offshoot of the Ortsbo.com's real-time translation platform, will go into private beta in about two months. The mobile application integrates location-based services with multiple language translations, and connects users with their surroundings without having to know the local, native language. ...Read the whole story
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Mag Bag: 'Glamour' Scores Social Engagement With SnapTags
Glamour's September "Friends and Fans' issue drove substantial social media activity for the magazine and its advertisers through the inclusion of SpyderLynk's "Social SnapTags." ...Read the whole story
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- Smirnoff Gets Funky With Fluffy Flavors The New York Times
Do you ever rage? I'm not asking if you ever get angry. I'm asking if you ever rage. I'm asking if your stomach ever clenches into a ball the size of a mandarin, if your guts fill with bile and acid, if you can no longer hold onto your coffee cup because your hand is shaking so hard and the only solution that can possibly satisfy you is to throw it through a window or at someone. ...More
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